Playboy, American magazine aimed at men, the first to present female nudity and sexually oriented material in a relatively sophisticated format. For the magazine’s first issue in 1953, its founder, Hugh Hefner, used a previously unpublished nude calendar photograph of Marilyn Monroe, who also appeared (in clothing) on the cover. The logo of Playboy’s parent company, Playboy Enterprises, Inc., depicting the head of a rabbit in a tuxedo bow tie, eventually became one of the most-recognized trademarks in the world.